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Key Fundamentals – Superism

Key Fundamentals

Fall 2018 –
“Key Fundamentals”

The fall always brings new beginnings and possibilities. This is when the kids go back to school, the weather gets crisper and families get closer. Memories are built during these times.

This collection is comprised of those key fundamentals of building fashion sense at an early age. These ideals are carried through life and assists at creating a better you. Borrowing nods from the mid-90s, this nostalgic assortment combines bold patterns, track kits, and polos. Along with that, you will find some beautifully treated denim and cozy polar fleece. Rounding out the showing is a key icon graphic for the season that reads “Winner”.

Building the foundation and fundamentals at a young age will always reflect through the years to shape the new leaders of the world. You’re never too young to start dressing to impress.

This collection is also available at select stockist including; Nordstrom, Zappos, and Ron Robinson.








Many are called, few are chosen.
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